“I am who I am and this is who I am’ best describes the woman who wears my designs. She has absolute faith and belief in herself and who she is. She is as excited about life and the wonderful world of fashion as I am when I’m designing for her.” Frank Lyman 

The story:  Now our leading agency brand, it’s been great for Premier Fashions and clients alike to see the collections go from strength to strength. Originating from Canada, Frank Lyman Design has today become the ultimate in-demand label for the independent retailers.  With impressively high sell-throughs and repeating its hottest selling styles on a weekly basis, this brand has become a consistent top seller for its UK clients.

The collection:  Placing high importance on glamour, innovation & fit, Frank Lyman Design consistently delivers must-have collections interpreting the season’s trends in its own inimitable way.  Its signature dresses, soft jersey separates and trophy jackets really drive sales for our current clients based on their ethos of ‘Everyday Glamour’.  Not to mention the highly successful sub-brands Lyman by Frank Lyman – a luxury cocktail wear capsule collection and The Weekend – a vibrant sporty collection which balances comfort and style perfectly. Both of which give our clients even more reasons to entice their customers back with repeat purchases.

P.S… As well as backing the company’s best selling styles with available stock in season, Frank Lyman Design place heavy emphasis on client partnership marketing which includes specialist brand promotion days, bespoke in-store branding and support with press advertising.

Please enjoy a browse through Frank Lyman Design’s SS19 Collection below